1. Proven strategy - 90% of millionaires make their wealth through Property.
2. Leverage - 80% or 90%+ lending available.
3. Tax deductions available.
4. You are controlling the investment (as opposed to companies on the share market).
5. Opportunity to increase value through renovations/development.
6. Use multiple strategies on the same property. That is, you have options.
7. Majority of people are emotional about property, and emotion often impact prices.
8. Everyone needs a place to live.
9. Lower volatility of prices of property (generally, compared to other asset classes).
10. They’re not making any more land.